Why the Airtel #OpenNetwork ads are more counterproductive than annoying.

If you’ve watched TV or even youtube for that matter, there’s a good chance you had the misfortune of watching this ad.

No, wait don’t watch it. The only thing worth watching on that link is the comments of disgruntled viewers and Airtel consumers. Probably the comments are the reason why the video got half the views that it did.

What is this ad?
List of individuals of different age groups, stereotypically annoying  youths asking for transparency in this ‘relationship’. Over-slapstick sardar for racial stereotype. Young mother with baby for emotion, lady with dog because not everyone likes babies, old couple for variety and a hippie-looking boy for good measure… All complaining about how their Airtel network sucks. Continue reading

A lesson to remember…

“I remember piano lessons…”

The tune began as I sat updating my resume or as it’s called in emails, ‘résumé’. I hate doing that. I dislike interviews and the fact that despite all your work and achievements, your career depends more or less on how well you’re able to convince a stranger about your prowess.

I was having a serious conversation with a buddy who’d shown up at work one day, about a few opportunities and how I’m dumbfounded by the kind of decisions I need to make.

That very evening I hummed the tune for the first time in years. Continue reading

This wish wasn’t really for you.

Wrote the following for a brand. But a change in brief made it unneeded.
So why not modify it a little and share it with your awesome followers? Happy New Year. Continue reading

#AwakenYourForce, you must!

It was a little known fact that I have an addiction to movies. In fact my entire family is an avid consumer of Bollywood, which has made me a ‘filmy keeda’ myself. And firang cinema is something that I began subjecting myself to once I discovered the genre of psychological thrillers.

This was a well kept secret until I was asked to handle a Bollywood account in my current company and the cat was out of the hat. Whether I wanted to be that or not, now i’m the go-to guy for everything Bollywood at my workplace. Continue reading

The Quotient of Greatness.

Almost 4 years ago, I was nothing that I am now. Heck, I was nothing. A confused student of finance, an actor in college drama with no future. And going though a phase where I needed income to remove some pressure from ‘la familia’. I was still given freedom of a year to do a course or learn a skill that made me job-ready. But the pressure was still visible.

I was looking for the right courses that were a cross between reputed & cheap. It was obviously not easy. And side-by-side I was also hunting for an internship or a part-time source of income. Continue reading

Time off.

When you get that split second of blankness in your mind when you’re in the middle of two thoughts and you feel that your head is heating up… You need a break. (either that or it’s a medical condition)

A break is easy to take, just ask at your workplace to get a couple of (or more) days off, sort some work out in advance so that your absence is not felt and a couple of people you can count on to cover for you if need be. Unless you’re on probation, or you just blatantly suck at what you do, you wouldn’t be declined.

Challenge: Convincing folks in office why you need the time-off and how you’ll make up for it. Continue reading

When I started a Jobless Journal

The first interview I had given after my graduation was the one that I cracked. The only interview I had given prior to that was a scam-scene during college when I tried to get into a call centre with fake credentials (don’t ask). And I had failed that miserably due to lack of confidence and my inability to speak up during my webcam interview. (again, scam-scenes, let’s not dig into it too much).

So yeah, the first legit interview I applied for, I got in even though I expected otherwise.

So after I had to quit my first job due to a back injury; I worked hard on building my portfolio (and even my back to some extent). And literally I spent a hell of a lot long for preparing and arranging my portfolio which, ad professionals would know is a tedious process. I was looking for an opportunity which had me learning something new, very new. So I started applying in places and the first one I applied to, called me in, took my interview and wanted me to join ASAP.

Yes, there’s a reason why I mention that in the past tense, because I turned it down. This felt very stupid back then knowing the competitiveness in the job market. I had to turn the opportunity down because I needed more time, more rest and wanted to check out more options to know where I stand in the ad industry.

After a long series of disappointments, Continue reading

Disconnect to connect

Once you start working, and get involved into a few important roles, undertake a few responsibilities (how well you to take them up is a different question altogether)… you start taking your work everywhere. And soon all civility is lost when your work-life takes over your cell phone.

I’ll take you through the systematic destruction of your phone’s sanctity step-by-step. Trust me you’ll love it so much, you just might cry out of agreement. Continue reading

Live it out.

Roll the dice,
Bring out the guise
Show the nice and
Hide the vice.

Maintain an appearance fair,
Put on a smile that’s rare,
Act like you don’t care,
And live out the nightmare

Be what you are not, against your will,
Act it out like it’s such a thrill,
Keep control of your emotions, don’t let ’em out,
Don’t let your emptiness scream and shout.