“Oh hey are you hiring?”

Everybody wants to hire an artist from reputed design schools with loaded portfolios to work in low-paying jobs where their norm of a brief is thinking out of the box and making memes while staying within guidelines.

Most of the ad gurus who attend, lecture and judge projects of these designers award the most ‘hard-hitting’ concepts. Will those concepts survive in the real world? Forget the client, will an agency approve of it internally? Not likely.

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WHAT THE HELL DOES THIS GUY DO? – The science of professional growth demystified.

‘Fake it till you make it’, is a principle largely followed and largely inspiring. But if faking it leads to making it then what are we even working hard for? This phrase is the feeling of when you see someone undeserving move up the ranks and get better opportunities than better potential candidates.

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