Why the Airtel #OpenNetwork ads are more counterproductive than annoying.

If you’ve watched TV or even youtube for that matter, there’s a good chance you had the misfortune of watching this ad.

No, wait don’t watch it. The only thing worth watching on that link is the comments of disgruntled viewers and Airtel consumers. Probably the comments are the reason why the video got half the views that it did.

What is this ad?
List of individuals of different age groups, stereotypically annoying  youths asking for transparency in this ‘relationship’. Over-slapstick sardar for racial stereotype. Young mother with baby for emotion, lady with dog because not everyone likes babies, old couple for variety and a hippie-looking boy for good measure… All complaining about how their Airtel network sucks. Continue reading

A lesson to remember…

“I remember piano lessons…”

The tune began as I sat updating my resume or as it’s called in emails, ‘résumé’. I hate doing that. I dislike interviews and the fact that despite all your work and achievements, your career depends more or less on how well you’re able to convince a stranger about your prowess.

I was having a serious conversation with a buddy who’d shown up at work one day, about a few opportunities and how I’m dumbfounded by the kind of decisions I need to make.

That very evening I hummed the tune for the first time in years. Continue reading

“Ok, Boss!”

“Superhero ka statue laga de, mast bikega”
“OK, boss” *Later* “Yeh kisko bahar rakha hai?”
“Thor, boss! Avenger mein aaya hai, hathoda leke ghumta hai”
“Hathoda toh main maarunga tereko. Isko Krrish ka mask pina de warna bikega nahi. Hrithik chalta hai market mein. Aur kya laaya hai?”
“Beyoncé, boss.”
Continue reading

This wish wasn’t really for you.

Wrote the following for a brand. But a change in brief made it unneeded.
So why not modify it a little and share it with your awesome followers? Happy New Year. Continue reading

#AwakenYourForce, you must!

It was a little known fact that I have an addiction to movies. In fact my entire family is an avid consumer of Bollywood, which has made me a ‘filmy keeda’ myself. And firang cinema is something that I began subjecting myself to once I discovered the genre of psychological thrillers.

This was a well kept secret until I was asked to handle a Bollywood account in my current company and the cat was out of the hat. Whether I wanted to be that or not, now i’m the go-to guy for everything Bollywood at my workplace. Continue reading

Image courtesy: BBC

Happy Republic Day. 5/365 #365HaikuChallenge

A ‘guest’ could do,
what so many casualties couldn’t
Happy Republic.

This blog-post stinks!

The Great Indian Litterbug. When I first saw it I thought it was about some literature loving bugger. And me being one, immediately found a *cupid striking an arrow* connect. But then when I read through I realised…. ‘What a trashy topic, man’

I rather write about Indian politics. You know Kiran Bedi joined BJP and will now contest opposite her ex-ally & aide Arvind Kejriwal of AAP? Her reaction should be something like this now….

I know, I know, politics reeks.

Speaking of reek. Remember this guy?

Image Courtesy: gameofthrones.wikia.com

Can’t wait to see more of him in GoT Season 5.

I know what you’re thinking. This blog-post stinks. I’ve digressed too much and I haven’t even begun on the topic. So to make it up to you, I’ll educate you with a few unheard (un-invented until now) facts about cleanliness in our country. Continue reading

Ekta Kapoor’s the Tyler Durden of our times.

What if Ekta Kapoor read/saw Fight Club.
Continue reading

Not your ordinary piece of Zindagi – The #JodeyDilonKo experience.

The meet began on a tasty note… No pun intended. The meeting began with lunch! As we om nom nomed our ways into the ballroom area of the Leela, Mumbai… we had a rocking AV that welcomed us and took us through Indiblogger’s journey through the past 6 years. With the mood set and the bloggers warmed up, the meet began!

Continue reading

An evening where everything went bananas! (Literally to some extent)

To say that the Xtreme Indiblogger meet lived up to its name and was (e)Xtreme, would be an understatement. It would by a long-shot be one of the coolest experiences one could’ve ever witnessed.

I was told that this meet is going to be very different from the ones that usually happen, and boy was it different!

Started off with a few prizes:

While we waited for the rest of the bloggers to show up, we were asked to select a random number out of 10, each number had a special gift behind it, with a task that seemed so simple we all failed to keep track of the numbers picked and the last three digits had everyone floundering.

I, who never really got a chance in any of the interactions in any of the meets I attended, was picked 4th at random to pick a number. With the number I had in mind already been taken, I picked the next random number I could think of, the one and only (Yes, 1).

‘What could go wrong with number one?’ I thought.
Well nothing says number one like the number one, I rued my choice seeing what I won.  Continue reading