“Oh hey are you hiring?”

Everybody wants to hire an artist from reputed design schools with loaded portfolios to work in low-paying jobs where their norm of a brief is thinking out of the box and making memes while staying within guidelines.

Most of the ad gurus who attend, lecture and judge projects of these designers award the most ‘hard-hitting’ concepts. Will those concepts survive in the real world? Forget the client, will an agency approve of it internally? Not likely. Continue reading

Why the Airtel #OpenNetwork ads are more counterproductive than annoying.

If you’ve watched TV or even youtube for that matter, there’s a good chance you had the misfortune of watching this ad.

No, wait don’t watch it. The only thing worth watching on that link is the comments of disgruntled viewers and Airtel consumers. Probably the comments are the reason why the video got half the views that it did.

What is this ad?
List of individuals of different age groups, stereotypically annoying  youths asking for transparency in this ‘relationship’. Over-slapstick sardar for racial stereotype. Young mother with baby for emotion, lady with dog because not everyone likes babies, old couple for variety and a hippie-looking boy for good measure… All complaining about how their Airtel network sucks. Continue reading

“Ok, Boss!”

“Superhero ka statue laga de, mast bikega”
“OK, boss” *Later* “Yeh kisko bahar rakha hai?”
“Thor, boss! Avenger mein aaya hai, hathoda leke ghumta hai”
“Hathoda toh main maarunga tereko. Isko Krrish ka mask pina de warna bikega nahi. Hrithik chalta hai market mein. Aur kya laaya hai?”
“Beyoncé, boss.”
Continue reading

#AwakenYourForce, you must!

It was a little known fact that I have an addiction to movies. In fact my entire family is an avid consumer of Bollywood, which has made me a ‘filmy keeda’ myself. And firang cinema is something that I began subjecting myself to once I discovered the genre of psychological thrillers.

This was a well kept secret until I was asked to handle a Bollywood account in my current company and the cat was out of the hat. Whether I wanted to be that or not, now i’m the go-to guy for everything Bollywood at my workplace. Continue reading

Time off.

When you get that split second of blankness in your mind when you’re in the middle of two thoughts and you feel that your head is heating up… You need a break. (either that or it’s a medical condition)

A break is easy to take, just ask at your workplace to get a couple of (or more) days off, sort some work out in advance so that your absence is not felt and a couple of people you can count on to cover for you if need be. Unless you’re on probation, or you just blatantly suck at what you do, you wouldn’t be declined.

Challenge: Convincing folks in office why you need the time-off and how you’ll make up for it. Continue reading

This blog-post stinks!

The Great Indian Litterbug. When I first saw it I thought it was about some literature loving bugger. And me being one, immediately found a *cupid striking an arrow* connect. But then when I read through I realised…. ‘What a trashy topic, man’

I rather write about Indian politics. You know Kiran Bedi joined BJP and will now contest opposite her ex-ally & aide Arvind Kejriwal of AAP? Her reaction should be something like this now….

I know, I know, politics reeks.

Speaking of reek. Remember this guy?

Image Courtesy: gameofthrones.wikia.com

Can’t wait to see more of him in GoT Season 5.

I know what you’re thinking. This blog-post stinks. I’ve digressed too much and I haven’t even begun on the topic. So to make it up to you, I’ll educate you with a few unheard (un-invented until now) facts about cleanliness in our country. Continue reading

Ekta Kapoor’s the Tyler Durden of our times.

What if Ekta Kapoor read/saw Fight Club.
Continue reading

Salary Blues

Everybody sing with me…
Here comes the pay, here comes the pay…  it has been only a week now, all the money has gone away!

IGotTheBlues

Ah, salary, where art thou?  Continue reading

A visual guide to effective bathing – The Salman Khan Way

Are you ready?Why Salman Khan?

Do I have to answer that? Well because Salman has more shirtless screen time than King Kong (all reboots included). Then who better than someone whose physical appearance so many people swear by?  Continue reading

The friendly neighborhood……. OH GOSH TAKE IT AWAY!!!

There I was one night, reading away, almost about to doze off before I started wondering if it would be worth it to get up and go pee. After a lot of speculation I decided to give in. As I was peeing and minding my own business, looking around in every possible corner in sight (two), I spotted a bunch of dots creepily floating about an inch down from the ceiling. Upon closer inspection I realised that they were ants tied up in spider-web, hanged to death! Before I could express my disgust, I Continue reading