Why the Airtel #OpenNetwork ads are more counterproductive than annoying.

If you’ve watched TV or even youtube for that matter, there’s a good chance you had the misfortune of watching this ad.

No, wait don’t watch it. The only thing worth watching on that link is the comments of disgruntled viewers and Airtel consumers. Probably the comments are the reason why the video got half the views that it did.

What is this ad?
List of individuals of different age groups, stereotypically annoying  youths asking for transparency in this ‘relationship’. Over-slapstick sardar for racial stereotype. Young mother with baby for emotion, lady with dog because not everyone likes babies, old couple for variety and a hippie-looking boy for good measure… All complaining about how their Airtel network sucks. Continue reading

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A lesson to remember…

“I remember piano lessons…”

The tune began as I sat updating my resume or as it’s called in emails, ‘résumé’. I hate doing that. I dislike interviews and the fact that despite all your work and achievements, your career depends more or less on how well you’re able to convince a stranger about your prowess.

I was having a serious conversation with a buddy who’d shown up at work one day, about a few opportunities and how I’m dumbfounded by the kind of decisions I need to make.

That very evening I hummed the tune for the first time in years. Continue reading

This wish wasn’t really for you.

Wrote the following for a brand. But a change in brief made it unneeded.
So why not modify it a little and share it with your awesome followers? Happy New Year. Continue reading

#AwakenYourForce, you must!

It was a little known fact that I have an addiction to movies. In fact my entire family is an avid consumer of Bollywood, which has made me a ‘filmy keeda’ myself. And firang cinema is something that I began subjecting myself to once I discovered the genre of psychological thrillers.

This was a well kept secret until I was asked to handle a Bollywood account in my current company and the cat was out of the hat. Whether I wanted to be that or not, now i’m the go-to guy for everything Bollywood at my workplace. Continue reading

Image courtesy: BBC

Happy Republic Day. 5/365 #365HaikuChallenge

A ‘guest’ could do,
what so many casualties couldn’t
Happy Republic.

This blog-post stinks!

The Great Indian Litterbug. When I first saw it I thought it was about some literature loving bugger. And me being one, immediately found a *cupid striking an arrow* connect. But then when I read through I realised…. ‘What a trashy topic, man’

I rather write about Indian politics. You know Kiran Bedi joined BJP and will now contest opposite her ex-ally & aide Arvind Kejriwal of AAP? Her reaction should be something like this now….

I know, I know, politics reeks.

Speaking of reek. Remember this guy?

Image Courtesy: gameofthrones.wikia.com

Can’t wait to see more of him in GoT Season 5.

I know what you’re thinking. This blog-post stinks. I’ve digressed too much and I haven’t even begun on the topic. So to make it up to you, I’ll educate you with a few unheard (un-invented until now) facts about cleanliness in our country. Continue reading

Nope. 4/365 #365HaikuChallenge

I blog on wordpress
when i don’t, i am restless
I suck at haikus.

Un-healthy Relationship. 3/365 #365HaikuChallenge

What I love to eat…  Continue reading

*Yawns* 2/365 #365HaikuChallenge

Sleep is now secondary.
Continue reading

‘The Beginning’ 1/365 #365HaikuChallenge

Do I write haikus?
Or do they write them themselves?
The challenge begins…