Everybody wants to hire an artist from a reputed design school with a loaded portfolio to work in a low-paying job where their norm of a brief is thinking out of the box but staying within the guidelines.
Most of the Ad gurus who attend, lecture and judge projects of such designers, award the most hard-hitting concepts. Will those concepts survive in the real world? Forget the client, will an agency approve of it internally? Not likely.
‘Fake it till you make it’, is a principle largely followed and largely inspiring. But if faking it leads to making it then what are we even working hard for? This phrase is the feeling of when you see someone undeserving move up the ranks and get better opportunities than better potential candidates.
If you’ve watched TV or even youtube for that matter, there’s a good chance you had the misfortune of watching this ad.
No, wait don’t watch it. The only thing worth watching on that link is the comments of disgruntled viewers and Airtel consumers. Probably the comments are the reason why the video got half the views that it did.
What is this ad? List of individuals of different age groups, stereotypically annoying youths asking for transparency in this ‘relationship’. Over-slapstick sardar for racial stereotype. Young mother with baby for emotion, lady with dog because not everyone likes babies, old couple for variety and a hippie-looking boy for good measure… All complaining about how their Airtel network sucks. Continue reading →
The tune began as I sat updating my resume or as it’s called in emails, ‘résumé’. I hate doing that. I dislike interviews and the fact that despite all your work and achievements, your career depends more or less on how well you’re able to convince a stranger about your prowess.
I was having a serious conversation with a buddy who’d shown up at work one day, about a few opportunities and how I’m dumbfounded by the kind of decisions I need to make.