“The most creative agency in the world”

 “Treat your employees right so they won’t use your internet to look for new jobs.” – Mark Zuckerberg

We’ve all been there. Job-hunting. Either while you’re unemployed, or while you’re at a place you want to get out of.
I was the former. I was unemployed. I have this tendency of taking breaks between jobs. It helps me get out of the mindset of the company I was a part of, keeps me available for impromptu job interviews and meetings, and most importantly it gives me a breather.

A good chunk of people who look at my résumé or hear about where I’ve been working come up to me and tell me, “Why did you leave that place? It’s supposed to be the most creative advertising agency in the world.” What’s about to follow is a compilation of rants that I respond with. Continue reading

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The most important feel of the day

Day 3 of writing for reason:
I don’t feel the urge to write this. But muscle memory won’t memorise itself. I understand how inaccurate that last sentence was and frankly I like the way it sounds. So it stays. When I say I don’t feel the urge to write this, it’s not out of anger or boredom. It’s not out of nihilism either. Thankfully.

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Sleepless in the summer

Unable to sleep I go for a run. It’s 8:53 in the AM. As I run I hear the crows caw their support as though cheering for Rocky as he races up the stairs. Sadistry aside, I smell breakfast eggs. The sound of a truck gathers my attention as I realise I made up the word sadistry.

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You got this.

We all have the natural instinct, an innate ability to blow up things out of proportion. It takes a special kind of strength to stop yourself from doing that.

We all face situations that break us, either brick-by-brick or altogether. To get out of that broken relationship, get out of that soul-sucking job, get out of any situation that makes you doubt your self-worth, it takes courage. But how do we get that courage flowing through our veins?

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Teamwork makes the dream work.

Ever heard of the cliché, there’s no I in team?
But what about integrity?

If you’ve ever worked in a ‘team’ – a group of individuals who work together towards a common goal. You know that that definition is bullshit. Continue reading

To write about writing…

I’ve been scribbling for a while now. Not leading to much substance.

But that doesn’t mean one should stop trying. You keep writing anyway till it all starts making sense. You write to improve, for there are better writers than there are worse.
You write to prove, it’s good to remind yourself what you’re capable of. You write because it feels good anyway, well, at least eventually. Continue reading

“People like me more than they like you” – Successful Brand

Marketing budgets are allocated in the hands of individuals like you and me. Which means they care more about their image than their brand. You know it’s true because there’s no selflessness in advertising. And sometimes (an astonishingly high number of times, rather) there are no set guidelines, no expectations and no targets either. In those times, there are just moods and tantrums. Because the business is just about looking good.
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Do we really grow up or are we just pretending?

Growing up is difficult. Especially when you’re a child.

Puberty screws with your body in more ways then one. Bills step in between you and your dream life.

Laziness and naps become the most fulfilling activity of life. You meet a lot of people and get disappointed with social altercations.   

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“Oh hey, are you hiring?”

Everybody wants to hire an artist from a reputed design school with a loaded portfolio to work in a low-paying job where their norm of a brief is thinking out of the box but staying within the guidelines.

Most of the Ad gurus who attend, lecture and judge projects of such designers, award the most hard-hitting concepts. Will those concepts survive in the real world? Forget the client, will an agency approve of it internally? Not likely.

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WHAT THE HELL DOES THIS GUY DO? – The science of professional growth demystified.

‘Fake it till you make it’, is a principle largely followed and largely inspiring. But if faking it leads to making it then what are we even working hard for? This phrase is the feeling of when you see someone undeserving move up the ranks and get better opportunities than better potential candidates.

Still didn’t catch the drift? Keep reading. Continue reading