I’ve been busy. Which is not necessarily a bad thing considering what all I do when I’m free (nothing).
But I’ve been so busy that it’s been a bit overwhelming to keep track of everything that’s going on. And I’m not talking about current affairs or the divisiveness over the 180-metre erection of national pride that wasn’t covered by the media for 3 and a half years while it was being made but now is buzzing about this amazing feat of the government. (Take that American dream!) Continue reading →
“Treat your employees right so they won’t use your internet to look for new jobs.” – Mark Zuckerberg
We’ve all been there. Job-hunting. Either while you’re unemployed, or while you’re at a place you want to get out of.
I was the former. I was unemployed. I have this tendency of taking breaks between jobs. It helps me get out of the mindset of the company I was a part of, keeps me available for impromptu job interviews and meetings, and most importantly it gives me a breather.
A good chunk of people who look at my résumé or hear about where I’ve been working come up to me and tell me, “Why did you leave that place? It’s supposed to be the most creative advertising agency in the world.” What’s about to follow is a compilation of rants that I respond with. Continue reading →
Day 3 of writing for reason:
I don’t feel the urge to write this. But muscle memory won’t memorise itself. I understand how inaccurate that last sentence was and frankly I like the way it sounds. So it stays. When I say I don’t feel the urge to write this, it’s not out of anger or boredom. It’s not out of nihilism either. Thankfully.
Unable to sleep I go for a run. It’s 8:53 in the AM. As I run I hear the crows caw their support as though cheering for Rocky as he races up the stairs. Sadistry aside, I smell breakfast eggs. The sound of a truck gathers my attention as I realise I made up the word sadistry.
We all have the natural instinct, an innate ability to blow up things out of proportion. It takes a special kind of strength to stop yourself from doing that.
We all face situations that break us, either brick-by-brick or altogether. To get out of that broken relationship, get out of that soul-sucking job, get out of any situation that makes you doubt your self-worth, it takes courage. But how do we get that courage flowing through our veins?
I’ve been scribbling for a while now. Not leading to much substance.
But that doesn’t mean one should stop trying. You keep writing anyway till it all starts making sense. You write to improve, for there are better writers than there are worse.
You write to prove, it’s good to remind yourself what you’re capable of. You write because it feels good anyway, well, at least eventually. Continue reading →
Marketing budgets are allocated in the hands of individuals like you and me. Which means they care more about their image than their brand. You know it’s true because there’s no selflessness in advertising. And sometimes (an astonishingly high number of times, rather) there are no set guidelines, no expectations and no targets either. In those times, there are just moods and tantrums. Because the business is just about looking good. Continue reading →
Everybody wants to hire an artist from a reputed design school with a loaded portfolio to work in a low-paying job where their norm of a brief is thinking out of the box but staying within the guidelines.
Most of the Ad gurus who attend, lecture and judge projects of such designers, award the most hard-hitting concepts. Will those concepts survive in the real world? Forget the client, will an agency approve of it internally? Not likely.