Teamwork makes the dream work.

Ever heard of the cliché, there’s no I in team?
But what about integrity?

If you’ve ever worked in a ‘team’ – a group of individuals who work together towards a common goal. You know that that definition is bullshit. Continue reading

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“People like me more than they like you” – Successful Brand

Marketing budgets are allocated in the hands of individuals like you and me. Which means they care more about their image than their brand. You know it’s true because there’s no selflessness in advertising. And sometimes (an astonishingly high number of times, rather) there are no set guidelines, no expectations and no targets either. In those times, there are just moods and tantrums. Because the business is just about looking good.
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“Oh hey, are you hiring?”

Everybody wants to hire an artist from a reputed design school with a loaded portfolio to work in a low-paying job where their norm of a brief is thinking out of the box but staying within the guidelines.

Most of the Ad gurus who attend, lecture and judge projects of such designers, award the most hard-hitting concepts. Will those concepts survive in the real world? Forget the client, will an agency approve of it internally? Not likely.

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WHAT THE HELL DOES THIS GUY DO? – The science of professional growth demystified.

‘Fake it till you make it’, is a principle largely followed and largely inspiring. But if faking it leads to making it then what are we even working hard for? This phrase is the feeling of when you see someone undeserving move up the ranks and get better opportunities than better potential candidates.

Still didn’t catch the drift? Keep reading. Continue reading

Why the Airtel #OpenNetwork ads are more counterproductive than annoying.

If you’ve watched TV or even youtube for that matter, there’s a good chance you had the misfortune of watching this ad.

No, wait don’t watch it. The only thing worth watching on that link is the comments of disgruntled viewers and Airtel consumers. Probably the comments are the reason why the video got half the views that it did.

What is this ad?
List of individuals of different age groups, stereotypically annoying  youths asking for transparency in this ‘relationship’. Over-slapstick sardar for racial stereotype. Young mother with baby for emotion, lady with dog because not everyone likes babies, old couple for variety and a hippie-looking boy for good measure… All complaining about how their Airtel network sucks. Continue reading

This wish wasn’t really for you.

Wrote the following for a brand. But a change in brief made it unneeded.
So why not modify it a little and share it with your awesome followers? Happy New Year. Continue reading

When I started a Jobless Journal

The first interview I had given after my graduation was the one that I cracked. The only interview I had given prior to that was a scam-scene during college when I tried to get into a call centre with fake credentials (don’t ask). And I had failed that miserably due to lack of confidence and my inability to speak up during my webcam interview. (again, scam-scenes, let’s not dig into it too much).

So yeah, the first legit interview I applied for, I got in even though I expected otherwise.

So after I had to quit my first job due to a back injury; I worked hard on building my portfolio (and even my back to some extent). And literally I spent a hell of a lot long for preparing and arranging my portfolio which, ad professionals would know is a tedious process. I was looking for an opportunity which had me learning something new, very new. So I started applying in places and the first one I applied to, called me in, took my interview and wanted me to join ASAP.

Yes, there’s a reason why I mention that in the past tense, because I turned it down. This felt very stupid back then knowing the competitiveness in the job market. I had to turn the opportunity down because I needed more time, more rest and wanted to check out more options to know where I stand in the ad industry.

After a long series of disappointments, Continue reading

Life’s a pitch.

Hadn’t been at home for more than a combined 7 hours in 3 days. Because we were working on the biggest pitch of our careers so far. Prior to that the team was strutting like students who think they are prepared before their exams. Yes, think. And just like many of such students we too realised that a lot is pending.

And the strutters became the tiptoers. Continue reading

Social Experiment: Gone right or horribly wrong?

Social media is all about grabbing opportunities or making them. Largely on capitalising, though. See some trend, ride on it. See an opening, bombard it and make it count.

And when you work on a brand that allows humourous content, you’ve hit the motherland. Almost every happening is an opportunity for a punch-line. And whether the punch is graceful or below the belt… It’s bound to hurt someone or the other. Continue reading

Quotient

At least once every lifetime you come across a place, a situation or a circumstance that moulds you. It evolves you into someone you never knew you were.

It’s not a selfish act, neither a charitable one. It’s somewhere in between, yet not even close to either one.

It all begins with a gut instinct, a stroke of luck, a leap of faith… especially when your back’s up against the wall and your feet are up on the edge. You jump into the unknown, hoping it’s better than the mediocre option you had.

You miss a safe opportunity and instead reach to grab one you have absolutely no idea of.

There you come across the person who has the power and control over that tiny little window.

He’s the one who can take a misfit like you through the burrow to wonderland. And not everyone is capable enough. Not everyone’s invited to escape into wonderland. Continue reading