An excerpt from a book that I’ll probably never get myself to finish writing.
I first met Avinaash Mantra in an uber. That was one of the many times I would see him, I just didn’t know him. I probably would’ve been less intrigued. That was also one of the many professions that he had. His uber driver gig, not having me seeing him multiple times with altering levels of intrigue. I’m pretty sure that’s his hobby though.
You know it’s love at first sight when an uber driver finds you at your specified location without reaching the favourites section of your call log. Continue reading →
We all have the natural instinct, an innate ability to blow up things out of proportion. It takes a special kind of strength to stop yourself from doing that.
We all face situations that break us, either brick-by-brick or altogether. To get out of that broken relationship, get out of that soul-sucking job, get out of any situation that makes you doubt your self-worth, it takes courage. But how do we get that courage flowing through our veins?
I’ve been scribbling for a while now. Not leading to much substance.
But that doesn’t mean one should stop trying. You keep writing anyway till it all starts making sense. You write to improve, for there are better writers than there are worse.
You write to prove, it’s good to remind yourself what you’re capable of. You write because it feels good anyway, well, at least eventually. Continue reading →
Marketing budgets are allocated in the hands of individuals like you and me. Which means they care more about their image than their brand. You know it’s true because there’s no selflessness in advertising. And sometimes (an astonishingly high number of times, rather) there are no set guidelines, no expectations and no targets either. In those times, there are just moods and tantrums. Because the business is just about looking good. Continue reading →
Everybody wants to hire an artist from a reputed design school with a loaded portfolio to work in a low-paying job where their norm of a brief is thinking out of the box but staying within the guidelines.
Most of the Ad gurus who attend, lecture and judge projects of such designers, award the most hard-hitting concepts. Will those concepts survive in the real world? Forget the client, will an agency approve of it internally? Not likely.
‘Fake it till you make it’, is a principle largely followed and largely inspiring. But if faking it leads to making it then what are we even working hard for? This phrase is the feeling of when you see someone undeserving move up the ranks and get better opportunities than better potential candidates.