6:01 AM

Between the guards who are trying to salvage minute after minute of their night’s forbidden sleep

And the early risers looking to get some exercise in the form of brisk walks

And the daily bread earners failing to hide sleep in their eyes as they open shop

I am a different creature altogether,

Continue reading

Advertisements

Fi(r)st impression

An excerpt from a book that I’ll probably never get myself to finish writing.

I first met Avinaash Mantra in an uber. That was one of the many times I would see him, I just didn’t know him. I probably would’ve been less intrigued. That was also one of the many professions that he had. His uber driver gig, not having me seeing him multiple times with altering levels of intrigue. I’m pretty sure that’s his hobby though.

You know it’s love at first sight when an uber driver finds you at your specified location without reaching the favourites section of your call log. Continue reading

You got this.

We all have the natural instinct, an innate ability to blow up things out of proportion. It takes a special kind of strength to stop yourself from doing that.

We all face situations that break us, either brick-by-brick or altogether. To get out of that broken relationship, get out of that soul-sucking job, get out of any situation that makes you doubt your self-worth, it takes courage. But how do we get that courage flowing through our veins?

Continue reading

Teamwork makes the dream work.

Ever heard of the cliché, there’s no I in team?
But what about integrity?

If you’ve ever worked in a ‘team’ – a group of individuals who work together towards a common goal. You know that that definition is bullshit. Continue reading

To write about writing…

I’ve been scribbling for a while now. Not leading to much substance.

But that doesn’t mean one should stop trying. You keep writing anyway till it all starts making sense. You write to improve, for there are better writers than there are worse.
You write to prove, it’s good to remind yourself what you’re capable of. You write because it feels good anyway, well, at least eventually. Continue reading

“People like me more than they like you” – Successful Brand

Marketing budgets are allocated in the hands of individuals like you and me. Which means they care more about their image than their brand. You know it’s true because there’s no selflessness in advertising. And sometimes (an astonishingly high number of times, rather) there are no set guidelines, no expectations and no targets either. In those times, there are just moods and tantrums. Because the business is just about looking good.
Continue reading

Do we really grow up or are we just pretending?

Growing up is difficult. Especially when you’re a child.

Puberty screws with your body in more ways then one. Bills step in between you and your dream life.

Laziness and naps become the most fulfilling activity of life. You meet a lot of people and get disappointed with social altercations.   

Continue reading

“Oh hey, are you hiring?”

Everybody wants to hire an artist from a reputed design school with a loaded portfolio to work in a low-paying job where their norm of a brief is thinking out of the box but staying within the guidelines.

Most of the Ad gurus who attend, lecture and judge projects of such designers, award the most hard-hitting concepts. Will those concepts survive in the real world? Forget the client, will an agency approve of it internally? Not likely.

Continue reading

WHAT THE HELL DOES THIS GUY DO? – The science of professional growth demystified.

‘Fake it till you make it’, is a principle largely followed and largely inspiring. But if faking it leads to making it then what are we even working hard for? This phrase is the feeling of when you see someone undeserving move up the ranks and get better opportunities than better potential candidates.

Still didn’t catch the drift? Keep reading. Continue reading

Deewane Huye Paagal (2005) – Abridged Review

I think I should be writing these more often… Check this out. Feedback would be appreciated!

REVHUMAN

Vivek Oberoi: They said they’ll sign me for Fool n Final if I succeed in this screen test.

View original post 1,212 more words